Date: October 2013
Team: Ksenia Ratushnaya, Ekaterina Varpetyan
Our task was to arrange media coverage for the launch of a new Valio product – Clean Label yoghurt.
We got coverage in Vedomosti (Ведомости), Kommersant (Коммерсант), Cosmopolitan, Psychologies, Moskovskij Komsomolets (Московский комсомолец) and on Moscow Echo Radio (Эхо Москва). In total, the product was featured in around 60 media sources.