Valio

Date: October 2013

Services: PR

Team: Ksenia Ratushnaya, Ekaterina Verpetyan

Problem

Our task was to arrange media coverage for the launch of a new Valio product – Clean Label yoghurt.

Solution

We got coverage in Vedomosti (Ведомости), Kommersant (Коммерсант), Cosmopolitan, Psychologies, Moskovskij Komsomolets (Московский комсомолец) and on Moscow Echo Radio (Эхо Москва). In total, the product was featured in around 60 media sources.