Death on Social Media

Date: May 2013

Services: PR, SMM, Viral

Team: Ksenia Ratushnaya, Mikhail Kafanov

Problem

Promoting a new agency.

Solution

When it was only two months since we started, we announced a new service, namely that we were going to manage our clients’ social media accounts after their deaths. Journalists naturally couldn’t pass it by and our agency, then completely unknown, was featured in Kommersant (Коммерсант), Snob (Сноб), on Mosсow-24 (Москва-24), Lenta.ru, Hopes&Fears and scores of other influential media.